As an all-round content specialist, my strength lies in connecting my deep editorial craft with considered strategic thinking. That way content both resonates and does the heavy lifting.

Over the past decade, I’ve worked with global brands, FTSE 100 companies, and fast-moving startups to plan and execute full-funnel content that engages, informs, and converts.

Whether it’s building thought-leadership campaigns for B2B audiences, developing the personal brands of c-suite execs on socials, shaping editorial strategies for luxury brands, or developing internal comms activations for the UK’s largest banks, I approach each brief with the same rigour: understand the audience, identify the story, and find the most dynamic way to tell it.